That's why I saw it as a ****ing match between the UCI and ASO. The ASO wanted a reason to keep a ProTour team out, so they said, since Unibet.com was accessible from France, they were competing with the French national lottery. Teams like ONCE and Lotto were/are allowed because they were from other countries and therefore the interpretation of the law allowed them to compete. It's all semantics.
Pretty much, the ASO was looking for a reason to keep a ProTour team out of the TdF. They wanted to show the UCI that they could invite, or not, any team they damn well wanted.