i just posted this in the Hoy thread, thought I'd move it here:
the good thing about sport in Britain at the moment i reckon is that there is one central sponsor, the National Lottery, for all olympic sports.
iinm they are even funding events for UKAD, but i'd need to check that.
In any case, everybody in GB sports has eyes in the same direction atm.
to add an example of UKAD and Lottery collaboration:
UKAD Director of Communications and Education Nicola Newman added: “UKAD is delighted to be part of the Sainsbury’s School Games working with the Youth Sport Trust and NGBs for the eighth consecutive year. We are seeking to provide the next generation of potential British medallists with the knowledge needed to understand anti-doping rules and processes to minimise the risk of a career ending and life changing ban from sport.”
http://www.ukad.org.uk/news/article/record-numbers-of-athletes-to-receive-anti-doping-education-at-sainsburys
Sainsbury's School Games, in turn, is funded fully by National Lottery. I don't doubt they pay (part of) UKAD's expenses (but correct me if wrong).
I also like the "whatever you do never test positive" awareness in Ms. Newman's message there.