yespatterns said:
An example (hyperbolic obviously): Movistar sponsors the reigning champion at the biggest staring contest in the world, and -miracle of miracles- their guy wins. But the thing is no one wants to watch a staring contest because it isn't exciting. Their guy won but did movistar get value for their investment? Will they continue?
But cycling never was, is not, and never will be like a staring contest. The sport is not short on supporters and it won't be rides such as that of today that will turn fans away from Valverde or Movistar. What you say would make sence if was always like this, however, it's not, and the fans were here before today and witnessed many brave moments fom Valverde, and will do in the future, but when the obligation to ride in a dull way is a necessary evil, if it's goin to win you a race, people should not blame the cyclist for not riding it agressively, but praise him for using another trait such as strategy, which was what Valverde did today, and payed off. It's not like he was dull and at the end of the day got nothing from it. Take Rui Costa for instance: he's certainly not the most exiting rider, but many like him because he is - arguably - the most cuning rider in the péloton. There are other traits to appreaciate than just being able to dance away in the mountains - a pointless trait if, at the end of the day, the rider gets nothing from it. I'd find it odd if Movistar is disappointed with Valverde's performances so far. I'd find it odd if they were with Costa's. And not to mention the visibility of being on the podium is much bigger and relevant to the sponsors than that of whatever show off a rider does to the cameras.