what kind of tourism does it bring ?
there seemed barely any spectators lining the course or at the finishes, not surprisingly really given the heat and the parcours, but it doesnt strike me as a race people are travelling much to visit
and in terms of its positioning, from Europe, you would literally be spending longer flying to get there and back, than you would actually racing, 3 stages isnt long enough to make it worthwhile especially with the costs associated for shipping team & equipment out there.
it kind of only works because the Australian nationals are adjacent to it and alot of the Aus pro riders compete for that and so you get enough of a pool of riders and teams wanting to score easy points, and if your team doesnt enter the race, you do what Sarah Roy did and join up as your national team instead. any rider whose view of the world is Im going to swap teams because they wont do this one race is probably not going to enjoy much success in their career.
Don't know why people would be paying much attention to weather in other parts of the world, additionally don't know that all people are aware of different seasons in the world, depending on your location. In the US for example, currently our winter and huge portions of the country are not fit for humans because of bitter winter conditions, snow, temperature reaching -20, roads and bridges, frozen, people dying in the cold.
When you see beautiful panoramic scenes of the Australian coast, see people about enjoying sunshine, all things outdoors. Seeing bike racing probably a distant priority as thousands make vacation plans. Australia looks like an absolutely perfect place to travel when where you live it's too cold to go outside.
Not sure if people are aware of the numbers, yes it looks like a significant expense to hold a massive event like a bike race, but it's really a drop in the bucket for the tourism industry in Australia..
Thousands of people will see the TDU and while the race itself may not be the deciding factor for making travel plans, but it can't hurt.
Tourism in Australia continues to be a driver of growth for the Australian economy, with domestic and international tourism spend totaling $122 billion in 2018-19.
www.tourism.australia.com
Those are billions not millions