Dr. Maserati said:
But this is the problem - "THEY", which you say is the LAF however...
Is the Livestrong Trek team called ....
A) LAF - Trek
B) Livestrong - Trek
What is on the Radio Shack jersey:
A) LAF
B) Livestrong
Lance has equity in Demand Media - which of the following do they earn their revenue through advertising from?
A) LAF
B) Livestrong.
Also in your post you now say the LAF sponsors the team? I dont actually beolieve they do (or can).
And you have said Lance is a 'celebrity spokesman" - is that an assumption? As I have not seen that stated anywhere.
As I said... I believe they are a "charity partner" not a sponsor (at least that's how it appears, I could be proven wrong on that). Essentially that means that the team puts the livestrong brand on their jerseys for nothing... as a donation.
And all the marketing for the LAF is for the livestrong brand. It's how they get a lot of their funds to run their charity... those stupid "livestrong" bracelets.
It's marketing for the fundraising arm of the charity. It's like the muscular dystrophy association marketing the Jerry Lewis Telethon. That's how they get their money.
Honestly, I'm not sure what you're trying to prove. Do some people think the name of the charity is "livestrong"? I'm sure some do. But there simply isn't a way to mistakenly donate money to Demand Media rathre then the LAF. If you write a check, it will be to the Lance Armstrong Foundation. If you go on-line to donate... the only place connected to the "livestrong" name is the one through the LAF's website. If you buy a stupid bracelet, the money will be going to the LAF.
It seems people are trying to point to some sort of nefarious Lance Armstrong scheme to steal your money while pretending it's going to charity. That's just idiotic. The only confusion is the livestrong.com website... WHICH CONTAINS NO WAY TO MAKE A PURCHASE OR DONATE TO ANYTHING. The LAF got equity in Demand Media for them using the name as well.
Explain what the point is of all this?