Cancer awareness????
Who the F**K has not heard of cancer in the western world???? I imagine nearly every family in the western world has had a death in the family from cancer. It probably is the most recognised killer in the western world.
Jeez, live$trong is a brand and brands are for making money for the shareholders not for giving 2 cents about people suffering from any illness.
They'll do all they can to push their brand, yep it is a brand, even if it means
using people suffering from forms of illness.
Remember Tiger Woods using his deceased father's quote to sell Nikey, these guys will sell their souls for a buck.
http://www.cbsnews.com/video/watch/?id=6373084n
i bet Wood's senior would've been disgusted.