Ferminal said:
How much have the Gates given from their own pocket over the years? tens, hundreds of millions?
How much has Lance given to the LAF/Livestrong?
I think if Lance was actively funding his charity then it might ease some of the criticism. Especially if he was giving more in financial terms than he was taking out from Livestrong branding revenues, travel expenses etc.
You've got it in one. And I agree with what you said just above as well.
It is hard to seperate Lance and the charity as he has deliberately entrenched the charity and his own financial future together. The charity is ALL about him. Which would be fine if it werent for the fact that the charity is paying a lot of his expenses.
The charity promotes Lance ... a GREAT deal. when you do work for a charity - its supposed to be the celebrity that promotes the charity. Not the other way around.
Mainly the issue I dislike the most is the way he promotes his return as being 'for cancer'. The livestrong.com v livestong.org stuff .... proves beyond doubt for me that its NOT about cancer.
Livestrong developed their brand name ..... brilliantly so. The marketing ideals behind it are fantastic. They built this brand name - and then it was decided that they would licence their name to a for-profit business to market lifestyle type products (healthy living etc). It was a good fit ... all is good. Livestrong got a share of the equity in the company ..... all great.
Except - that Lance got a good share of the equity too. For what?
The company (Demand Media) then developed the Livestrong.com website .... and gained substantial revenue from advertising on the site, considering their main advertising was traffic from Lance posting his video's on this site.
Lance buying a domain, starting a healthy lifestyle program and promoting it - and making a profit is absolutely fine. Doing a dodgy deal with his own charity to ride on the coat-tails of their brand success is NOT.
If Livestrong wanted a lifestyle program - they could (and should) have developed it themself .... easy enough to do and they had the executvie ability to do it. But they chose not to ... they chose to allow a company associated with the charities prime sponsor to trade off its reputation for their financial gain instead of the charity's.
If Lances return was actually all about cancer and raising awareness (and funds) for cancer .... he would have posted his videos on the charity website itself. Instead he chose to set up a for-profit web site, riding off the underlying charitable principles of Livestrong and make substantial personal profit.
It is misleading. That is what I object to.