As the proprietor of a local bikeshop I love that articles with hard hitting editorial content such as...when you do fark articles, shilling for specific product categories, make the companies you are promoting, pay to make the article free to view by everyone. More viewers of the fark, more money in your pockets...win/win...you're welcome for the extra revenue you'll be getting, because I would read some of those articles, but I will never pay to get behind your wall.