Gregga said:Rapha had already a video called "Galibier" celebrating Pantani, I'm not so surprised to see Ulle coming in the game. Rapha business model is based on celebrating the past (St Raphaël was a team in the 50's-60's) and doesn't care about who was doping or not.
plus, ya know, the whole Sky deal...
I would say it's pretty unethical to either (a) try to sell something based on fame you only got via doping or (b) sponsor or pay a famous doper when you could sponsor or pay a famous clean rider (if you can find one). I don't begrudge Jan Ullrich his ability to make a living, I just wish he wouldn't do it in the cycling world, where his name carries weight only because he cheated. The same goes for other products like DZ nuts.
Then again, if you look back at the Rapha adverts from a few years past, you'll notice none of the riders are wearing helmets. I'd say that idealizing unsafe habits is also irresponsible, so I guess the message here is don't look to a marketing firm to be your moral compass.