For the fans, mate. He was an @sshole for riders and journalists who challenge his authority but for fans he was a myth, a god. How do you think he built this aura of purity? He had people defending him without knowing a little thing about cycling or doping. He was really nice for the fans. No one personified better the people's champion narrative than him.Doesn't matter what the fans want.
Also, Lance "likeable"?