- Jul 22, 2009
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JayZee said:This is an interesting point. Lemond, as with any damaged party, has an obligation to mitigate his damages. In other words, Lemond should be doing all he can to re-establish his business. To the extent that Lemond does nothing he risks having his damages reduced based on his failure to mitigate his damages. Lemond can't just let the brand die and blame it all on Trek.
So with that in mind, anyone have any insight into that angle? Is Lemond looking for a replacement for Trek? Of course if Lemond makes the effort and still can't get the brand re-established because of the harm caused by Trek, then that just helps Lemond's case.
I would think that there is still some decent value in the Lemond brand. I think their bikes were pretty well received and those I knew who had the most recent iterations really liked them.
If his personal fortune is truly worth $100mil, he should have absolutely no problem capitalizing a new launch of his brand name.
