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New Jerseys - 2024 Season - TeamKits-Maillots-Tricots-Tenues

Page 14 - Get up to date with the latest news, scores & standings from the Cycling News Community.

Raymond Kerckhoffs confirms the above kit is real:

 
Red Bull-Bora-Hansgrohe graphic design consultant revealed.

gianni-savio.jpg
 
I can’t believe that this will be the jersey.
I really hope that it is fake. I mean…why to pay designers right…all you have to do is to take a blue shirt and put the names of your sponsors on it. Ridiculous boring.
 
Raymond Kerckhoffs confirms the above kit is real:

I still can’t believe that this will be the final RedBull jersey. Eventhough several sources apparently confirm it (GCN, wielerfits,..) I remain skeptical.

1) RedBull is a marketing genius. Cycling is very hyped right now and with a nice and fashionable cycling kit your marketing opportunities are just better. Just ask Canyon/Sram or other women teams who started to wear fancy kits years ago.

2) check the sponsors and partners on the jersey: the GRENKE icon has a complete different style on the leaked one…it’s just wrong. Also BOSS is no current jersey partner. This would mean that BOSS increased their sponsorship by several million € AND BORA reduces their sponsorship by several million. I mean…BORA would not agree to have less visibility for the same money.

Just too many weird things for me.


If it ends up to be the correct one, well then it’s just boring and I expected way more from the RedBull marketing machine
 
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I still can’t believe that this will be the final RedBull jersey. Eventhough several sources apparently confirm it (GCN, wielerfits,..) I remain skeptical.

1) RedBull is a marketing genius. Cycling is very hyped right now and with a nice and fashionable cycling kit your marketing opportunities are just better. Just ask Canyon/Sram or other women teams who started to wear fancy kits years ago.

2) check the sponsors and partners on the jersey: the GRENKE icon has a complete different style on the leaked one…it’s just wrong. Also BOSS is no current jersey partner. This would mean that BOSS increased their sponsorship by several million € AND BORA reduces their sponsorship by several million. I mean…BORA would not agree to have less visibility for the same money.

Just too many weird things for me.


If it ends up to be the correct one, well then it’s just boring and I expected way more from the RedBull marketing machine

Well you just have to look at their F1 branding, it's not exactly that different from this kit, so it kind makes sense, and I highlighted when it first came out Boss are partners with Red Bull, RB would absolutely be trying to leverage existing relationships with 3rd parties to join in to help pay for this. As in expect the team cars to all be Ford next year kind of thing
 
It just feels like they're leaving it later than normal, and they're happily riding the Dauphine in yellow, even though it could be considered a clash with the leaders jersey.
Ive always assumed it’s only requested for the GTs, and I don’t remember if teams with all red jerseys even modify them for the Vuelta.

Would be expensive if Visma had to come up with new jerseys for Paris-Nice, Dauphine, Le Tour. But it dawns on me as I type that they could make one “alternate” jersey to cover all 3 (& other?) races.
 
Ive always assumed it’s only requested for the GTs, and I don’t remember if teams with all red jerseys even modify them for the Vuelta.

Would be expensive if Visma had to come up with new jerseys for Paris-Nice, Dauphine, Le Tour. But it dawns on me as I type that they could make one “alternate” jersey to cover all 3 (& other?) races.
No team would have a main kit that is primarily yellow, as that is by far the most common leader's jersey colour.

But it is only the Tour that insists on this, which makes me assume that it is not about assisting the viewer, nor the original (as I understand it) purpose of riders being aware of The leader's whereabouts, but is all about ASO being protective of their, presumably heavily trademarked, yellow jersey brand image.
 
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No team would have a main kit that is primarily yellow, as that is by far the most common leader's jersey colour.

But it is only the Tour that insists on this, which makes me assume that it is not about assisting the viewer, nor the original (as I understand it) purpose of riders being aware of The leader's whereabouts, but is all about ASO being protective of their, presumably heavily trademarked, yellow jersey brand image.
True about protecting the brand recognition. But I thought the same was true for the Giro pink, especially since the original race sponsor, La Gazetta, still prints a pink newspaper (or it was the last time I saw one). But I don’t think there have been as many pro kits in pink aside from EF and old Telekom/T-Mobile, so it doesn’t come up as often?