View: https://twitter.com/Domestique___/status/1773671377607819326
I honestly don't get it: why?
Do these things really sell in commercially relevant amounts? I very rarely see replica kits of current/recent teams (and suspect that most I do see are Chinese knock-offs), and never these one-offs. Roadside crowds are not all wearing team colours like football fans do. Who will become aware of EF as an education company through this that is not already aware of them already through the sponsorship?
This might not be the best example to go off on this rant: it is part of launch of a Rapha Flandrian range, but on the whole: why?
That said, it might be my favourite EF kit, because I have never liked any of the previous ones one little bit.
Well the daft thing with most team kits is they actually don't make it that easy to buy, it's alot better than it was 10 years ago. But still it's not easy and you don't even get replica kit sometimes. Like Maap with Lifeplus Wahoo have done a whole capsule range inspired by the team jersey, but don't actually sell the team jersey.
So it can't be commercially orientated decision, in fact Rapha are one of the worst for producing team kits you can buy, so even though I really like what they've done here for EF, even if I wanted to buy it and could afford the megabucks of the Flandrian range (210 for shorts 180 for a jersey) there's no guarantee they'll even sell it anyway.