Women's racing can be as exciting as men's racing (Olympic RR 2008, Stelvio duel 2010, Drenthe last year for three examples of some very good women's races).
However, it can also be just as boring (Worlds 2011).
In terms of the spectacle, the sporting part of it isn't really all that different, only the péloton is far weaker in terms of depth. The men are physically superior, yes, but the top women's abilities in relation to one another are not dissimilar to those of the men.
However, the presentation of women's cycling is very backward, a legacy of the lack of investment and broadcast time meaning many sponsors don't see it as worth investment. And most definitely, a race like Saturday's won't help that at all. Cervélo and HTC were quite good at keeping the women to the forefront. Now that Rabobank have essentially taken the Nederland Bloeit structure over, we'll see if they can maintain that momentum.
If they bring in a minimum wage, then more women can make a living from cycling, which increases the professionalism (many are part-time students as well as their cycling commitment), which can mean more varied results and more value being attached to the results, which can bring more exposure. That's the theory.
Women's cycling is more than likely never going to be at the same level of recognition, financially or socially, as men's. But it is currently being treated by most race organisers, sponsors and the UCI as an afterthought, and perhaps that's what should change. There should be more events like Plouay, Flèche or Ronde van Vlaanderen where they get to do a same day race - enables them to race in front of bigger crowds and showcase themselves, and the TV cameras are there too. Romandie used to do a women's ITT before the Lausanne ITT on the final day, for example - this is quite a good idea.