pmcg76 said:
Agreed, I have wondered the same. Who was it that convinced Lance to shoot for the Tour, Bruyneel?? When they talked about the possibility of winning the first Tour post Festina, surely they must have realised a lot of questions were going to be asked if he was successful considering the situation cycling found itself in.
Surely they must have had a plan in action? Question is, did they realise how significant the cancer angle would prove to be. Was it an integral part of the plan or did it just happen naturally, I mean Lance was getting big press in 98-99 just by returning to the sport, especially in the Anglo media as there was a dearth of English speaking stars at the time. Wouldnt it have good strategic planning to weigh up the cancer angle when planning a massive PR campaign.
I think its a very relevant question.
The charity-foundation-cover-up-technique is known in other branches of sports as well. Nadal has his foundation (does Federer? probably), Johan Cruyff, you name them..
I assume it often starts with the intention of improving and/or cleaning up one's public image. That way, whatever you put in it, you get it back manyfold, as your commercial/mediatic value increases proportionally.
Then perhaps there is the underlying idea of money loundring, I'm no expert there.
Only in exceptional cases, it might also be about truly wanting to help society, but only very exceptionally.
In Armstrong's case, the constrellation was perfect, and I think he (and the team around him) realized that as soon as he returned to cycling with the media tumbling all over him.
Then, yes, I think some serious thinktanking by LA's team preceded the 1999 Tour, including conversations with Verbruggen about how to exploit the situation to the max with the knife cutting on both ends, i.e. profit for all involved.
Anyway, I'd also be very curious to learn more about Bruyneel's role.