Let’s rewind. Warner Bros. Discovery, that omnipresent media behemoth, gobbled up a majority stake in Play Sports Network back in 2019. They’d already dipped their toes in the water with a minority share in 2017, but like any good megacorporation, they couldn’t resist diving in headfirst. Fast forward to 2024, and Warner Bros. Discovery has decided to offload Play Sports Network, like a bored child discarding last season’s toy, while conveniently keeping a minority stake and, more importantly, the juicy television rights to cycling events. Those precious broadcasts, once the lifeblood of GCN+, will now grace Warner Bros. Discovery’s own platforms—Eurosport, Discovery+, and Max. It’s almost as if they realized they prefer raking in the cash without the hassle of actually running a cycling network. ...Warner Bros. Discovery is sticking to its grand plan of monopolizing live cycling coverage through its streaming services and linear television. They boast about offering “the widest range of men’s and women’s races anywhere,” which sounds impressive until you remember they’re just shifting their own content from one platform to another, like a magician trying to convince you he’s pulled a rabbit out of a hat when really it’s just a slightly different hat.