Saxo get s=xy with new sponsor and Columbia add krappy cellphone company

[whiteboytrash]

Seriously whats going on at Columbia ? First they have the worst kit design this century and now they add the iPhone rip off cellphone company HTC to their title sponsor.... they need to go.

Meanwhile Saxo get even better with a cool new sponsor....... Riis is a legend not to mention a marketing genius.
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Playitas – a Spanish holiday resort operated by travel services company Apollo, has signed on as a co sponsor for the Saxo Bank team. New kit is expected to be ready in time for the Tour de France.

HTC Corporation, a manufacturer of mobile phones, has announced a partnership with the Columbia Highroad team that will go into effect at the Tour. The team currently called Columbia-Highroad, and known in 2008 and 2009 as the team with the most victories in professional cycling, will compete as “Team Columbia-HTC” and will present the new team uniform in Monaco on July 3, the day before the start of the 96th Tour de France.

 

[grimpeur]

Seriously whats going on at Columbia ? First they have the worst kit design this century and now they add the iPhone rip off cellphone company HTC to their title sponsor.... they need to go.

Ditto on the worst kit ever for Columbia. Their marketing people are probably saying, "at least people are talking about it"... Yeah, in the worst way.

 

[Sheltowee]

Seriously whats going on at Columbia ? First they have the worst kit design this century and now they add the iPhone rip off cellphone company HTC to their title sponsor.... they need to go.

Meanwhile Saxo get even better with a cool new sponsor....... Riis is a legend not to mention a marketing genius.
___

Playitas – a Spanish holiday resort operated by travel services company Apollo, has signed on as a co sponsor for the Saxo Bank team. New kit is expected to be ready in time for the Tour de France.

HTC Corporation, a manufacturer of mobile phones, has announced a partnership with the Columbia Highroad team that will go into effect at the Tour. The team currently called Columbia-Highroad, and known in 2008 and 2009 as the team with the most victories in professional cycling, will compete as “Team Columbia-HTC” and will present the new team uniform in Monaco on July 3, the day before the start of the 96th Tour de France.

Hey, if it means Columbia gets new kits, it good for cycling.

 

[whiteboytrash]

Ditto on the worst kit ever for Columbia. Their marketing people are probably saying, "at least people are talking about it"... Yeah, in the worst way.

I heard they are adding a lime green strip to the jersey.... OMG... could they make it any worse ?

Interesting parallel to T-Mobile the teams former sponsor which also makes krapola handsets... I wonder if the 3 for 1 offer on blood refills from Freiburg university is still valid ?

 

[Snake8]

I love the kit talk. Sorry but ALL pro kits are gey! Its just a matter of which ones are less gey. I can't think of a pro kit I would wear in public, well with the exception of my Sierra Nevada shirt which I like because i consume gallons of the stuff.

 

[Christian]

The very first High Road kit was really cool, the bright blue columbia one was original but the last one kinda sucked indeed. I hope they go back to cool now!

 

[Alpe d'Huez]

Ditto on the worst kit ever for Columbia.

Ahhh, you weren't around for the Castorama kits, were you?

But still, this is close. It's just awful, and a lime green strip will make it worse.

They could go retro and just have it white jersey with a yellow band in the middle that says "Columbia" across it and do better.

I can't think of a pro kit I would wear in public, well with the exception of my Sierra Nevada shirt which I like because i consume gallons of the stuff.

Last pro jersey I bought! I still have it, but rarely wear it.

 

[0091paddy]

whiteboytrash what are you moaning about? Just pick whichever kit you think is 'coolest' for your weekend 15mile ride.

On a serious note, unlike this thread, new sponsors in this market is nothing but good news, regardless of ones views on the said product.

Grow up.

 

[Alpe d'Huez]

whiteboytrash what are you moaning about? Just pick whichever kit you think is 'coolest' for your weekend 15mile ride.

LOL!

On a serious note, unlike this thread, new sponsors in this market is nothing but good news, regardless of ones views on the said product.

You bring up a very good point I should have mentioned. At this point, any sponsorship is good in our sport. But still, you have to admit it's fair game for us fans to admire kits we like, and say "bleech!" at one's we don't.

 

[Dr. Maserati]

Ahhh, you weren't around for the Castorama kits, were you?

OmG.... I had put that to the very back back back of my memory....

 

[RDV4ROUBAIX]

Riis is a legend not to mention a marketing genius.

LOL! Hilarious I've never seen the words "legend" and "genius" used so inappropriately.

 

[Clemson Cycling]

When is Astana going to roll out their new American sponsor and who might that be?

 

[53x11 in DC]

whiteboytrash what are you moaning about? Just pick whichever kit you think is 'coolest' for your weekend 15mile ride.

On a serious note, unlike this thread, new sponsors in this market is nothing but good news, regardless of ones views on the said product.

Grow up.

+1

Oh, and for those of you not fond of CHR's kit this year? Must really pi$$ you all off to no end to have to see it getting zipped up and put on display at the sharp end of so many races this year. A dominant team.

 

[boalio]

Grow up.

Relax, its just a cycling forum. No ones trying to cure cancer or prove string theory here.

 

[whiteboytrash]

Relax, its just a cycling forum. No ones trying to cure cancer or prove string theory here.

The Cervélo TestTeam is seeking UCI permission to reverse the colors on its nearly all-black kit in time to use a largely white version at this year’s Tour de France.

The team has proposed changing its colors so that the black and white portions of the jersey are reversed.

"We made the design change because racing during the hot summer temperatures that are normal in Europe is hard on the riders," said Thomas Campana, Managing Director, Cervélo TestTeam, "and the lighter color will provide some relief from the heat. All modifications to team kit design must be approved by the UCI and we appreciate their prompt attention in this matter."

The change is proposed for the upcoming Tour de France as well as the Giro d'Italia Femminile, the women's verison of the Giro.

"Racing in hot weather is physically demanding, that's a given, and despite the fact that Castelli makes some of the lightest and coolest fabrics in existence, wearing a lighter colour will make a big difference, both psychologically and physically, to a rider's well being," explained Steve Smith, Castelli Products. "UCI agreed that the rider's health is paramount, and so we instituted the change."

The color is not the only change for the jersey.

"In addition to the new color, the team is also debuting an updated Aero Race Jersey pattern that features new construction and fabrics around the arm and shoulder making it even more aerodynamic,” said Smith. “With over three years of development and wind tunnel testing, this jersey saves 10 watts
compared to standard race jerseys."

 

[anubisza]

Seriously whats going on at Columbia ? First they have the worst kit design this century and now they add the iPhone rip off cellphone company HTC to their title sponsor.... they need to go.

As an aside, HTC make great phones, and have been making Smart phones long before the iPhone shat itself onto the mobile phone market.

My 2c.

 

[Bala Verde]

The Cervélo TestTeam is seeking UCI permission to reverse the colors

HERE is a picture of what it is supposed to look like

 

[gttim!]

Ahhh, you weren't around for the Castorama kits, were you?

Lovely, as is the hair!

 

[RDV4ROUBAIX]

HERE is a picture of what it is supposed to look like

Man! Those Castelli bibs are the ugliest when there is a contrast color. Looks like faux chaps, something that a fancy boy would wear. Gross!

 

[Angliru]

First they have the worst kit design this century

Apparently noone remembers the Naturino kits in yellow with the grey kind of seaweed/octupus tentacles swirling about. Wow, I wish I had a photo. They'd win hands down. Yeah I know. Its no good without a picture!

 

[Angliru]

HERE is a picture of what it is supposed to look like

Quite nice. Cervelo and Caisse have the most tasteful kits.

 

[sherer]

rode my new Astana kit the other day. Like the fact I stand out in it and am a fan of Contador so like to wear the same colours, until he moves teams

The shorts are a bit too shiny and slippery for my liking though so didn't really like it on the descents.

The best kits are anything Chippo wore. Now where can I get one of those skinsuits

 

[joe_papp]

I love the kit talk. Sorry but ALL pro kits are gey! Its just a matter of which ones are less gey. I can't think of a pro kit I would wear in public, well with the exception of my Sierra Nevada shirt which I like because i consume gallons of the stuff.

Dude, if you send me an ISD kit - a FULL kit, including gloves - I will walk around all day in it, in public, in the city of your choice. My only condition is that I get to keep the kit afterward. You can video it for youtube or whatever, but lemme at that ISD kit. It is sweet. I'll gel my hair back, douse myself in Cartier cologne, throw on a Rolex and do my best preening, Euro-weenie imitation. And I'm not "gey"!

 

[Anonymous]

Was Carrera the team with the shorts that looked like jean shorts? That was the nadir of poor taste.

Would you willing to walk around in the Euro-weenie mode in those Joe? I'd send you a gold chain with a saint medallion of your choice........

Somewhere there is a picture. I think I remember one of Ciapucci.

 

[joe_papp]

Was Carrera the team with the shorts that looked like jean shorts? That was the nadir of poor taste.

Would you willing to walk around in the Euro-weenie mode in those Joe? I'd send you a gold chain with a saint medallion of your choice........

Somewhere there is a picture. I think I remember one of Ciapucci.

As long as it was a full-Carrera kit, yes. Just the bibs though, no. And I get to wear my white and gold Sidi Bettini shoes! Would I wear the chain outside the jersey, or properly, tucked in but w/ jersey slightly unzipped to give a hint of the gold below? (rotflmfao)