Don't think anybody asked about profits but why do cyclists, those who pay for stuff, prefer one component group or another. And why does there seem to be a dislike of sram and their stuff....and dislike of the hype.
Their main target is shimano and OEM. Huge $ inserted there, to frame makers, for deals impossible to pass up, has put their stuff on a lot of bikesouttaboxes.
If the bike, which is most common, is ridden a few times a month, stuff generally is OK. But if it's actually used a lot, there are a lot of reliability, function and durability issues that come up.
I think they should be credited for a lever design that they wouldn't get sued over but I see lots of broken sram road and MTB stuff, warranty a lot of it. They seem to warranty anything for any reason regardless of use or age. That's the best and worse scenario at the same time. I think it's cheaper for them to warranty/replace rather than redesign better stuff.