Boeing said:
strava will likely hand this off to their CGL carrier and circle jerk it for a few years then settle on the down low with family
If I were a young prosecutor (and I am not nor was) I'd take this case. build a career on it with out a win.
Let me ask you this: Both suites are California . STRAVA is multi state multi country and well intrenched in the laws of the road in each. What are the ramifications for State international law in future suits? my casual understanding stops here. ramifications for web based business?
no evidence of advertizing decline on site yet.
There are a slew of issues associated with your question. And they play out differently for the Strava users and their victims.
Where should the case be heard? That's the first question. I'd bet Strava only lets people use its site if they agree that the case will be heard in its home state (I assume CA). That kind of contract provision usually gets upheld.
Then there's the choice of laws question. I expect Strava only lets people use its site if they agree that the relationship will be governed by CA law. I expect that kind of contract provision gets upheld too.
For users and dead users' families, my guess is that they're stuck with CA courts and law because the user agreed to it. Victims may be able to drag Strava to their State's court (if their long arm statute reaches far enough and the Constitution permits. Choice of law for the victims depends on an analysis I've forgotten and that differs from state to state.
Binding precedent can only get created if the case gets appealed and published. That precedent will only have binding effect in the State where it was rendered. That precedent only applies to the "law" and not the "facts" (and things can get blurry).
A judgment against Strava is binding everywhere for the other side and can be used by any other opponent to prove the prior bad behavior (if it is relevant).
If Strava loses because of bad facts, it may be stuck with those bad facts everywhere (collateral estoppel/issue preclusion). This is fact-specific. The basic idea is that Strava shouldn't be able to retry factual issues that were already decided against them. (Like a factual determination that they made a considered corporate decision to try to recreate Death Race 3000 with their site).
Once Strava gets CA sorted out, it will know what to expect from its user opponents. Victim opponents may keep on coming at them from different states, creating uncertainty.
That's what Google tells me, anyway.
Strava is worried about litigation expense, that's for sure. If their carrier has to pay, their rates go up. They aren't that rich, I'd bet.
Not sure I'd mind a judgment against Strava on behalf of the non-user victim. That person didn't ask for the Strava-encouraged jerk to kill him in the crosswalk.