To love cycling you have to either be a cyclist or grow up with a father/mother a fan of the sport, for which the major events are on the tube as a kid like in Europe. This is almost impossible in the US, money and selling it has got nothing to do with it. It's cultural, in Europe you have this, in the US no. I found cycling because dad to lose weight started riding in 1980, then NBC sport aired weekly summaries of the Tour. Nobody I knew then even had heard of European cycling and that has changed very little since. There is no significant audience for cycling in the US, period. With the current cultural climate in the US, which is nationalistic and provincial, it's never going to change.
I completely dismiss this entirely..
Especially as an American!! Millions, tens of millions of women love NFL, NBA,NHL, car racing, MLB and other sports they never played on any level, never will.
And women spend billions, not millions on merchandise, attending events, subscribing to pay per view, other pay channels to see sports that they didn't grow up with, never participated in..Participating in fantasy leagues...
Your views are definitely mainstream and the majority and if you clicked on PGA link you see that golf for example makes cycling and the people who run it look like complete clowns.
The sponsorship, prize money, popularity, TV viewers for golf make cycling look like the executives running cycling absolutely clueless. People who run NBA and NFL already making money selling their sports in countries, to people who never played it, don't often understand it, but still watch it and pay handsomely..
The problem with cycling is cycling, the executives running bike racing need zero knowledge of the sport to do a better job running, selling it.
In my opinion in can't be run worse or more ineffective, inefficiently than it is currently.
Cycling has tons of opportunities but when you see narrow handlebars or gear restrictions, aero helmets banned as a list of safety solutions, you know the people in charge are lost at sea..
Cycling needs a to do list.. Safety can be worked on as a top priority, but the number one, number 2, number 3-20 problems to be solved in cycling is money, get more money in the sport, get more people to see bike racing, get more TV coverage and associated sponsors and the money they bring.
So more people means more money..
Figure out why every other sport has standings.. A playoff, a championship, a tournament.. Something that fans can follow.. Currently cycling is so scattered and abstract you can't follow it, it doesn't have a plan. Pogacar is recognized number one but he is not racing in 2 or the 3 biggest races in cycling!!
Causal fans can't understand it, and they shouldn't.
How can the best cyclists not be in the best races? Where are they? What are they doing?
When a casual fan or someone brand new turns on a grand tour or world championship why are they not able to see the best racers?
If they saw or read anything about Pogacar victory or rivalry with Vingegaard why is bike racing making it so, so,so difficult for fans to see what is being reported? Where? How can they see the rivalry?
People want the product, but UCI and other goons make it next to impossible to get it!!!
If you live in sub Sahara or Himalayas and have access to the internet NBA, NFL have a way for you to buy their products.. US is @330,000,000+ market and try to find easy Vuelta coverage or upcoming worlds in Rwanda..cycling making it as hard as possible!!