Re: Re:
However, Comcast now owns Sky. Although Sky is still British, Comcast is not. However, I think it's as much of not enough return on investment as it is anything else. Comcast is very much a bottom line company.
Bolder said:cantpedal said:Bolder said:rick james said:I’m sure the bottles are bio degradable
I don't think they are, though I know such technology exists. that doesnt account for all the bidons, energy gels etc that also get junked. The solution would be simple, which is that the UCI requires races to site large, clearly marked bins every 5k or so, and fine riders/teams who don't at least make an effort to get the old bottles etc. into the bins.
But back to Ineos -- I'd never heard of them. Despite what Sky (the corporation) have said, the drip drip drip of doping must have had an effect, and the AAF probably was the last straw. As a media brand used and known by people the world over, Sky probably figured they were getting a negative rate of return on their cycling investment, at least measured by credibility and image enhancement. But I think those sorts of things are less important for a faceless company like Ineos that doesn't brand anything and primarily sells B2B.
Ignores the simple fact that Sky was purchased by another company that sees little to no value in supporting cycling. Cycling is not even a blip on the US medias radar where most of Comcast's interests lie.
I agree,to a point. But Sky remains a European and UK brand where cycling is huge. I still have to think that Sky’s issues made it nearly impossible to justify retaining the sponsorship. We will never know exactly what went on behind closed doors when the decision was taken.
However, Comcast now owns Sky. Although Sky is still British, Comcast is not. However, I think it's as much of not enough return on investment as it is anything else. Comcast is very much a bottom line company.