I loved that film, it is still my favourite cycling film ever. No small reason is because of the amount of USPS myths it busted. It's still relevant for the same reasons now.blackcat said:Riis did the movie Overcoming before the others, he had even employed the auteur Leni Riefenstahl to make the film.pastronef said:gifts ok, gifts.Bronstein said:e.g. https://twitter.com/Kenny_Pryde/status/687559634513752065.bobbins said:You must remember the glut of articles talking about their team bus. The same as the rest of the team busses apart from when it was impounded but that didn't get reported. The team was even giving guided tours of the bloody thing at races. The mystery and awe at which people spoke of the bus was ridiculous. Even the dumb fukc eurosport fanboy commentators would go on about it.
This is the kind of tame media that the team has. USPS blacklisted and bullied people, Team Sky look after them so well with bikes, holidays and jollys at races that no journalist could possibly believe that the team could do anything naughty and certainly won't try to chase up any possibly dodgyness.
brand managing. branding, sponsor requests.
everybody during the media ride was wearing Kask and Rapha. you see pics with the journos wearing those 2 brands, that happen to be Team Sky sponsors.
the cost for them is not 300 pounds to produce a helmet and jersey/shorts. much lower.
have other teams thought about that? again, good marketing
brand management, and easy advertising
they rode spare Pinarello bikes too. no, they did not get them as a gift
as a dirty team, that´s one of the few sides of their PR management they manage well.
the other sides not very much