Technically he's not the first. Gert Frank was on the team waaaaaaaaay
back in 1980, when they were called Reynolds - Benotto, but... still the same team.
Gert Frank (born 1956-03-15 in Aarhus, passed away 2019-01-19) was a former professional road racing cyclist from Denmark, active between 1974 and 1984. His best results are 3rd place in De Kustpijl and 5th place in stage Vuelta a Andalucia Ruta Ciclista Del Sol.
But, yeah… I was quite surprised by it was well. They've clearly gone for a more international approach this year.