Technically he's not the first. Gert Frank was on the team
waaaaaaaaay back in 1980, when they were called Reynolds - Benotto, but... still the same team.
Gert Frank (born 1956-03-15 in Aarhus, passed away 2019-01-19) was a former professional road racing cyclist from Denmark, active between 1974 and 1984. His best results are 3rd place in De Kustpijl and 5th place in stage Ruta del Sol.
www.procyclingstats.com
But, yeah… I was quite surprised by it was well. They've clearly gone for a more international approach this year.