Switching to Sram makes sense really; Bora are probably now the 'Works' Specialized team, ahead of Soudal-QuickStep. And their Factory MTB teams are on Sram......
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Red Bull acquires 51% (controlling stake) in Bora-Hansgrohe cycling team: https://www.bwb.gv.at/en/merger-control/2024/6510
Austrian WT-team: yeah! But I am a bit surprised. Wouldn't see a perfect fit in brand strategy (I know they sponsor WvA already).
Austrian WT-team: yeah! But I am a bit surprised. Wouldn't see a perfect fit in brand strategy (I know they sponsor WvA already).
Are anybody liked on Twitter?
The german Twitter „Radsportbubble“ is as far left as it gets.
Of course they have to hate against Red Bull.
Of course they have to hate against Red Bull.
New team name? New jersey?
Big, big news. It's funny that Red Bull were rumored to be involved in the Rogla transfer (which was denied) & now they go big & get a majority stake in the team itself.
In any case it's always great to see big companies investing in cycling.
Big, big news. It's funny that Red Bull were rumored to be involved in the Rogla transfer (which was denied) & now they go big & get a majority stake in the team itself.
In any case it's always great to see big companies investing in cycling.
To answer this from an football and F1 perspective: they will absolutely bring their own managers but they are usually good in holding (or acquiring) expertise in a certain sports as well, so if they are happy with Denk, he will stay.
Furthermore, RB always wants to have the say in key decisions and I guess that's why they go for 51% as well here. So totally expect a rebranding with logo on jersey and company in name. Obviously some compromise with Bora needs to be found as long as RB is not 100% owner (for which they usually go).
But generally good news for cycling. Big European company acquiring a WT-team majority is a a positive sign, I would say (without being a too big fan of Red Bull either).
Yes, I think a lot of people have dreamt of bigger and more stable sponsors in the sport for a long time, then we get petrol states and moan about it.
I guess they will get a new name, but there might need to let some contracts run out.
In Football they have the whole multi club model, which fans doesn't like and they are bending the 50+1 rule a bit in Germany. And it is problematic that Red Bull Salzburg and Red Bull Leipzig(sorry mean Rasen Ballsport Leipzig) play in the same tournaments and all that.
But a lot of it is "Old money doesn't like New Money" Ferrari think it's unfair whenever they fail to win against a team that wasn't around in the 70s and Bayern fans are terrified they might not win 40 BuLi titles in a row. So sometimes legitimate concerns are taken to a bit of an extreme with Red Bull because there are emotions involved.
So, that new jersey/team kit we saw the other day, is now a collecter's item?
I suppose we'll never know the details, but the Roglic signing (and his coach etc) and the Red Bull involvement must have some connection.
Hopefully this is some long term commitment to cycling and not some part of the "one cycling" circus that's been talked about.
I suppose we'll never know the details, but the Roglic signing (and his coach etc) and the Red Bull involvement must have some connection.
Hopefully this is some long term commitment to cycling and not some part of the "one cycling" circus that's been talked about.
Does Red Bull have a particular political profile that other corporations like Bora do not?
Red Bull football teams also have a very distinct style of play that not everybody likes. It takes away the skill and focuses on speed and physicality. I don't know how that could translate to cycling, Gegenpressing on a bike will be interesting to watch.
Just a small detail which might or might not be of consequence, i.e. I noticed a couple of days ago Bora's X profile (Twitter) hadn't updated their header or anything in the new year. Unlike every other WT team out there with new colors, jerseys etc. Bora hasn't touched theirs: https://twitter.com/BORAhansgrohe
Maybe because something was going on & more changes were incoming. I would expect Red Bull to be on the jersey now, in any case.
Thinking about what's in Red Bull, I expect high speed racing from km 0 ... and bonking about km 20!
Seriously, some Red Bull ingredients are in gels and other drinks now, but interesting that they turn up when it's common to see riders downing coca colas.
Seriously, some Red Bull ingredients are in gels and other drinks now, but interesting that they turn up when it's common to see riders downing coca colas.
That's why I'm kinda Dutch regarding cycling!
Don't want anything to do anymore with these bigoted people!
As long as they don't have to drink that rat piss then it's probably a positive move
A can of classic Coke from the iconic red can still remains a real treat on a hot day, their PR department can send the cheque in the mail.
A can of classic Coke from the iconic red can still remains a real treat on a hot day, their PR department can send the cheque in the mail.
Obvious move is to have all team bidons look like Red Bull cans.
If redbull campaigns, I disagree.
If redbull speak, I ignore.
If redbull fails, I’m happy.
If the world is against redbull, I am the world.
If redbull has 7 billion fans, I am none of them.
If redbull has no haters, it’s because I no longer exist
Why they have to ruin a great team like BORA with red bull???
If redbull speak, I ignore.
If redbull fails, I’m happy.
If the world is against redbull, I am the world.
If redbull has 7 billion fans, I am none of them.
If redbull has no haters, it’s because I no longer exist
Why they have to ruin a great team like BORA with red bull???
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