I think it’s pretty fair to say that if the Kulset brothers weren’t into cycling there would’ve never even been a professional Uno-X cycling team. So even if the two oldest, Kristian and Sindre, never achieved anything great on the bike I think it’s fair to say that they are among the most important norwegian cyclists of all time.They are sons of the CEO of Uno-X, Vegar Kulset. But a lot of other signings across their men's and women's teams have been somewhat based on relations between them and other riders/staff
And about nepotism, it will not surprise me if Sindre Kulset is going to be a staff member pretty soon.