- Jul 17, 2012
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ANCrider said:Have I ridiculed any arguments against Sky? (even though some of them are patently deserving of ridicule) By all means correct me if I'm wrong. I'm all for open discussion and scrutiny, but I am also for an even-handed approach rather than trying to back up a prejudice with whatever comes to hand. By all means use these arguments, but apply them across the board, especially to riders you favour.
Cancellara and the entire Sky Team? Now? Who knows...I genuinely don't.
I would be surprised if Cancellara has ridden his entire career clean, and I would extend that to any Sky rider of a similar generation (and I guess that would have to include Wiggins). Of course, past doping does not mean current doping, something which seems to get very over-looked by some.
The young riders? Don't know.
For 2012 onwards, I have yet to hear anything compelling to make me think that Sky are doing anything above everyone else on the pharmaceutical front. I think they have been exposed on their PR efforts, but of course that does not mean they are doping....it may just be that they are trying to make a marginal PR gain by making a song and dance about being whiter than white. Why should we be surprised by lots of PR coming from a team sponsored by a media organisation?
I think there are compelling reasons to account for their success in GTs and the shorter tours (let's not overstate their success, they don't win everything) and that is largely down to a fat chequebook and a ruthlessness that has been brought over from the track side of things. Sky had a crap year in 2010, so what did they do? They spent 25% more on salaries.
Marginal gains? Very much over-stated on this forum as an excuse for sarcastic put-downs. Also very much over-stated by Sky, but I don't see it as them using it as a justification for their success just to silence 20 people on a cycling forum sub-board in a distant corner of the internet. It's about brand image. It's about getting potential customers to associate the success of the cycling team with Satellite TV company which pays its lavish bills.
Imagine you are going to subscribe to satellite tv. You have a choice between Sky or Virgin. Which one do you go for? The one which a little (irrational) voice in your head tells you that attends to the tiny little details that Virgin don't. That's advertising. That's cycling sponsorship from a media company. That's marginal gains![]()
Good post ANCrider