sir fly said:No kidding...
Well, how would it sound if an owner of a team says: "He's not marketable at all, but I've spent ridiculous amount of money without thinking about the business."?
Now, I'm going to be very smart and predict he'll claim Sagan will win MSR and RVV, and Contador the Tour.
Jancouver said:Sir Fly,
the Brits will never accept that and I can understand that. That being said, I just cant imagine any global advertiser being interested in some cold, unfriendly and unappealing and some would even say arrogant personality of someone like Froome or Vigo.
Sorry but the current top 3 for advertisers are Sagan, Spartacus and maybe the Shark but some may even prefer Jensie for their global campaign unless you are talking an Italian company.
Lets speculate: Oleg paid 14 million Euro for Sagan for 3 years. Is very likely that on that period of time, he will amass a considerable amount of race victories, including couple monuments & perhaps a multi-day race. having those titles raising his profile & bulking his already wealthy Palmares, the publicity/advertising money coming in from sponsors will represent an additional income for both-Peter & the team. By the time the contract is about to expire, Olev has a rider's contract worth 18 million alone, for any team wishing to buy him out-even if Sagan desires to move to another team, they must pay premium price for his transfer.....
....and he doesn't have to win The Tour or any GT for that matter..