aphronesis said:
I think I've never been unclear as to whether I've had 4 or 5 beers over a day. But then I'm not confused by new things. Anyhow, the "craft" designator, which goes back some 40 years, was meant to distinguish small batch beers, from corporate adjunct added swill like Budweiser, Miller etc. (or Carling and Fosters, Carlberg etc.). In the US context it was not simply a matter of scale reference, but of a retrieval of brewing methods pre-prohibition era largely as practiced by European immigrants--from all over--such that in the 19th century the US was potentially the most vibrant and diverse brewing country in the world. I.E. refining and hosting multiple traditions and styles that other monocultural nations could not. The term may seem moot when everyone has a crowdfunded brewery, but it did work in the 80s and 90s to relocate beer in the cultural and culinary landscape. A good many UK pubs still occupy that 70s abyss.
As discussed upthread, that revival has now backfed not just to the UK, but to Scandinavia, France and Italy among other places. Belgium entertains it, but has no need, to while Germany remains a bit unchanging (but very good) at a few clearly defined styles. And even there people are retrieving lost 19c Berlin mini-styles, etc.
Carry on.
By all means talk about the US brewing scene, but please don't think that qualifies you to talk about the UK beer history, as there are gaping gaps in your knowledge. Listening to you reminds me of the American tourist I met in the late 80's who told me, with absolute certainty, that pizza was invented in Chicago
There has always been 'craft' beer available in large quantities. In the 70s, my home county, Dorset, had 5 breweries all of whom brewed excellent beer in a traditional manner. (Apart from Devenish...which was sh*t). Those breweries had been there since the 1800's. That's a lot of breweries for a low populated area of 900sq miles.
"That 70s abyss" in the UK was localised, and tastes changed towards lager beers due to people going on cheap holidays to Spain. There are very few pubs in that "70s abyss" and you'll mostly find them in Scotland. Wetherspoons, which is the archetypal get drunk for £5 pub chain always has a great selection of local beers.
The revival has not "backfed to the UK". There never was a revival, because nothing had died. What has happened is a steady return to widespread real ale drinking (see CAMRA in 1971) and an explosion of microbreweries in the last 5 years or so, punting their wares via the Internet. Where the US influence has come in is with choice of hops, malts and really a focus on strong bottled beers, but also the hipster style marketing.
IPA is what has driven the craft beer explosion in the US. You can thank us for that
You're welcome.