The real question is not 'why is Lance Armstrong so hated?' The real question is 'why is Lance Armstrong so interesting?'
I understand the interest in the racing, the doping, the investigation, the unethical dealings with the UCI, and other topics his behavior has spawned, but why do haters remain passionately interested in him as a person?
He is a liar, a cheat, and a bully (and he's a also a squirrelly little guy

). He's about as interesting as Benny Hinn or Peter Popoff. As a human being, he's a zero. He's not worth the sweat off my
But yet some people remain really interested in him. It's not like he's the first person to Anquetil himself to multiple TdF wins. Or the first person to sell Faith to willing believers. There must be something else.
My best explanation is that for a lot of people, Lance is a human symbol for all that is dirty and dishonest in pro cycling and that they have a hard time reconciling dirty Lance Armstrong with the noble ideal of pro cycling that exists only in their hearts.