MarkvW said:The brand has been damaged and it's going to take promotional money to bring it back. I have a hard time seeing investors throwing good money in after bad.
I'd bet there's more damage to come. The media loves demolishing sacred cows, and Livestrong is a huge sacred cow. People would love to read just how much money Lance has made from Livestrong.
This is going to go on for a long time, and for quite some time to come it's going to get worse. LA could have made it stop at some point by cooperating with USADA, and then his story might have become a redemption story. But since he didn't do that, this won't end until there is nothing of him left, and we are all long since sick of hearing his name (if we aren't already).
Is there any road back for Armstrong? I can't see one.