Ryo Hazuki said:
what an idiot comparison that is. woods cheated on his wif.e who the f*** cares? this is the real world and he's a sports figure and his sportive career is very real in fact.
Pull your head out. This is about nothing more than advertising for Nike. They couldn't care less about the sport, it's about selling crap.
Golf is many times larger than cycling as a pursuit, and to Nke's bottom line.
The media fire storm around Tiger was huge, and one very important demographic in that market is the wife. Bubba is sitting around all weekend watching golf on TV or going out to play golf, with his new Tiger Woods golf shirt, or driver, or whatever.
Given what he is admitted to have done, that has huge potential effect on Nike's sales.
If they rode that horse, they won't even blink at this mess. Cycling is a rounding error for them.