Aleajactaest said:
It was business to Trek though. They wanted Lance's business more. Is that right or wrong? I suppose it depends on what their contract with Greg said. Regardless, it was Trek's decision to make. If your then superstar endorser says he isn't happy and that would make him happy, that's not stupid business.
I think the quote from Bicycling magazine covers the scenario well:
"The Trek Bicycle Corporation, which produced LeMond's eponymous brand of bicycles, was unveiling his new line of carbon-fiber race bikes. Trek should have had a great business partnership on its hands: It also made the bikes Armstrong had ridden to all seven of his Tour victories, and the combined star power of the two greatest American champions was the kind of thing marketing and PR teams dream about.
But LeMond had been publicly feuding with Armstrong and generally speaking out about doping. The American public, the bicycle-buying public, had not been amused by his remarks. Trek would later say, as part of a lawsuit between the company and LeMond, that it had received complaints and that the controversy was hurting sales.
LeMond's most notorious remark: "If Lance is clean, it is the greatest comeback in the history of sports. If he isn't, it would be the greatest fraud." His funniest: With the drugs they have these days, "one could convert a mule into a stallion." Or I thought it was funny at the time he said it. Not many people seemed to have agreed with me. A lot of cyclists I'd meet thought LeMond was jealous of Armstrong."
So, did Lemond poison his own deal?
And the threadjacking continues...
RR called it.
Blame Greg.
In answer to your first question: WRONG. And the answer to your last question, or rather your troll, is no.
Trek did not want one or the other. Trek wanted both. In fact, they wanted far more than both. They didn't want just one superstar endorser, they wanted more.
Why would a "global company" limit itself to the whims of a single spokesperson? That wouldn't be a bad business decision, that would be a terrible business decision.
Your suggestion is so wrong, in fact, especially when discussing Trek, this has to be a deliberate troll.
From Wikipedia:
Trek Bicycle Corporation is a major bicycle and cycling product manufacturer and distributor under brand names Trek, Gary Fisher, Bontrager, and until 2008, LeMond Racing Cycles and Klein.
From Trekbikes:
"ABOUT TREK BICYCLE
Trek Bicycle is a global leader in the design and manufacture of bicycles and related products."
If you knew anything about corporate development, or anything about the bike industry, you would realize that Trek has pursued a strategy of building its business by leveraging successful brands established by others. That is how it got to be "a global leader".
If you actually do know anything about corporate development or the bike industry, then rather than insightful or well meaning, your questions must be trolls.
In its ongoing quest to remain "a global leader" Trek needs to build its brands, and add new brands.
To lose a brand is a failure. To not support a brand is a failure.
As "a global leader" pursuing a brand play strategy, to cut off a brand would be like Kellogg's deciding to stop supporting Raisin Bran because the brand manager at Corn Flakes doesn't like raisins.
Trek failed itself by not supporting LeMond.
Dave.