You have to keep in mind the ability to measure everything, and I mean everything. People are only semi aware that through big data ,they know who lives in your house, how much money they spend and make, ages,sex, and what you watch and for how long, YouTube for example has data for fraction of the second.. How deep you will go into a video or type of advertising before you click out. Television producers know that talking over the head of a big percentage of the audience is troubling, bike racing is ultra confusing to the majority of people who watch it.
In the US telling people that the guy who won the race,maybe multiple days is not the winner, he may have won 2 stages and had all the camera time but in the end is a semi nobody. In TV you almost need to repeat the basics daily and terms like breakaway, and peloton, domestique need to be defined for the audience..
Peacock and the rest know you, know how often people watch bike racing and what kind,how long do they watch, is it dependent on day of the week or time of day..
It's annoying but science says that the broadcast needs to be geared for everyone, not only the most knowledgeable!! Taylor Swift will have an effect, thousands of people who have never watched football will start and producers will need to bring the language in line with the entire audience instead of getting more and more technical w descriptions. I have watched bike racing in the VA hospital, in bars,houses of non cyclists and they are looking for example obvious stuff, needs to be NASCAR simple, it's not.