john_d said:
" It’s not overstating it to say that Bolt is bigger than the sport of athletics, and the powers that be (IAAF, sponsors, and anyone with a vested interest in athletics) are acutely aware of this. If he goes down, he takes the whole sport with him – we’ve seen it all before in cycling."
I don't want to react to that blog, but more of the bigger idea alluded to: the idea that "the whole sport (goes) with him."
It is ridiculous.
That is always part of the conversation with Bolt, is that he is too big to fail. People say that without any idea of what it actually means.
No, we haven't seen it (the sport "going down") before in cycling. Cycling has not gone down, in the sense that it doesn't exist anymore. It survived Festina, it survived, Puerto, and Armstrong, and Padova, and every too-big-to-fail-but-still-failed star in between. The worst impact was a few years when Germany didn't broadcast. Sounds like the US status quo anyway.
And sure, I'm simplifying. I'm sure you could look at different factors, participation, market share, share of media coverage, tone of media coverage. But you know what, as far as fans are concerned, the sport is still here, (frustratingly) in the same way.
IAAF may think Bolt is too big to fail, but to say that there is an "if he got caught..." doomsday scenario is ludicrous.
Bolt will have his Armstrong moment. And the sport will be exactly where it was before: those who want to watch track and field will be able to. Those that want to run around the track will be able to. Those that want to buy the spikes of the next gold medalist will be able to.