ultimobici said:
I think you're missing another factor why SBS, BBC or ITV do not stump up for the races outside of the Tour & Olympics. It's not a question primarily of money rather that audience levels for non-TdF races would be too low in relation to other events in football, Cricket or Golf etc. Outside of the loyal cycling fan-base there are very few Aussies, Brits, Kiwis or Americans who will actually watch. They're not switching on to see cycling but to see the Tour.
I think you are overestimating the amount of money that is "swilling around" in cycling. In relation to Football or the US sports NBA, MLB & Gridiron cycling is the Oliver Twist of the sports world. The salary of David Beckham could pay for a Pro Tour Team and without really denting his lifestyle too much!! The top earners in that sport ALL earn amounts that make Armstrong's earnings look paltry.
http://www.therichest.org/sports/highest-paid-football-players/
You shouldn't have used Armstrong as an example. Most of his earnings, were not from his UPS/Astana contract. His earning were enormous during his prime when compared to Contadors. Easily double if not triple what AC allegedly gets. He rode for free whilst at Astana. Armstrong was smart in a business sense. Contracts in place to get money left, right and centre. Controlling stakes in the management of the team and also that lovely charity with two arms. Want to take a stab at how much of that money he pocketed? Nobody does. Would you care to take a punt at how much money cycling related manufacturers make off of sponsoring of pro teams? Or how much the French govt takes from the Tour. It's about what the UCI can contractually get it's hands on. FIFA and other prime sports are simply better placed. David Beckham? Dude, he isn't the highest paid soccer player in the world. His income derived from his profession would be lucky to place him in the top 10 players. He's like Armstrong. Third party sponsors and endorsements. That isn't money coming from the governing body of his sport or the team he's contracted to compete for. Your mixing your apples and oranges. They cannot be compared.
BTW, I never said there was an enormous wad of cash someone was hoarding. I implied the percentage of all revenue generated from pro cycling races wasn't being spread in a satisfactory manner. I was in essence saying the teams do not get a respectable cut when looking at what other sports get. The problem? Geography. Pro cycling is in and out of many countries. We have a plethora of television networks and companies all taking their cut. Take the EPL or any American sport. One networks owns the tv rights. They then sell to everyone else the exclusive rights to the ENTIRE sport. Cycling, it changes with every location switch between races. As I said, only the French, Italian and Spanish govt's will have a real idea because the ASO, RCS and UniPublic are the ones first handling the money.
Ever heard of economies of scale? The French govt have. They benefit from it simply because millions of people hit the road to watch each TdF. Same with the Giro. More people at a live sport event spend more money. The problem? Geography again. Team sports are in an isolated venue, aka a stadium on the home teams property. The money comes in directly and they can claim it all minus expenses. Cycling...anywhere along the road it can be spent. Local economy benefits exclusively and the race organisers take a minimal cut of the money spent. Sure there will be some kickbacks from local towns lobbying and competing for a stage in a GT...but that's because their economy on that one day will sky rocket. They aren't handing that money over to the riders. Man Utd for example gets all the money spent at their home games. All of it. In one sold out game, they reportedly earn more than the lowest ranked EPL team gets in an entire season of home games.
Put in simple terms. Cycling is not organised efficiently in terms of generating cash for their product. There are too many hands between the flow of cash from the consumers (the fans) and the guys flogging themselves on the bikes. The people putting in the work do not get paid accordingly. Hence why soccer players, baseball players, basketball players etc get a bigger cut. Cycling related companies have to pay for the bulk of riders salaries. As I said, compare that to other sports...it's wrong and shows the inequalities and disparancies that exist. Those sports paying their big names more simply have better contracts in place to generate revenue.
Also mentioning SBS in Australia. Look at who sponsors all the ads. You might have one television manufacturer thrown in amongst a swarm of cycling exclusive related companies. Same deal every year. Those are the companies financing pro cycling. TV networks are getting a free ride for the most part (European ones pulling the strings). Take the 2010 SBS Giro highlights package. Grainy 240p footage ripped off a live stream with watermarks from the European telco they paid a pitance to obtain it from. This years Giro footage went up in quality, but don't kid yourself, it wasn't bounced off a satellite from a European broadcast directly to SBS and filtered back to the Aussie viewer. It was ripped from an online feed yet again...but this year the quality went up ever so slightly. SBS have and always will be about money. It's not about viewing numbers. They put it on...people will watch. Why? Take the Tour presentation Down Under 20 years back. People watch it now. Just like Wimbledon and the F1 when in Europe. Technology allows us to easily record the sports now if we cannot watch. We simply avoid the paper or news till we've seen the recording. People don't watch a sport because it isn't on any channel. The Giro would get increased viewing numbers here in Australia every year if they put it on. They don't want to pay for it. It's that simple. They're also in love with the fantasy of the Tour. Think I'm wrong? I had this debate with the clowns on the SBS cycling website in May. None of the people had even seen a Giro stage the past two years but they were dead set certain the Tour was better with only one valid reason...because it's all they could watch cycling related in Australia other than that training ride in Adelaide.
Heck one only needs to head to the Clinic to realise why cycling has contract and management problems. Doping galore. Why? Because other sports are united and look after their product. Fuentes Black Book in Puerto, Barca and Real players were mentioned in a paper once. Just once. It was shut down pronto. Why? Because UEFA and FIFA may be corrupt, dishonest and greedy, but they are organised and smart contractually. The effectiveness of their bodies overall structure and management can be seen in all facets of their sport, financial, team based and with their PR and overall sporting image/perception in the general public...just like cyclings failures reflect the mistakes the UCI makes. Cycling really needs a big change if teams like HTC don't want to go down. I don't think the mens team is the problem, they will find rides. It's the women that have been shafted by this incompetence at the sports highest level. They're the ones I feel sorry for.