Berniece keeps the same [deleted] agenda all the time. Bora paid 5M to Roglič for winning TdF. Which is completely wrong.I believe they were well aware he wasn’t likely to beat a top-end Pogacar or Vingegaard at the Tour, so their investment was based on wider range of return.
They are not idiots. They paid to have a shot at fighting for TdF win. They didn't have that before. There was no better GC racer available. The better two stayed in their teams.
It's exposure that brings money. It's Red Bull that brings money. It's being in the top 4 talk that brings money.
More than enough for punny 5M a year.
Oh, and R. already brought them a very nice stage race win to go with it.
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