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BroDeal said:
I plan on marketing a new product. I'll call it PlacEPO. I'll get a few riders who achieved their results with real EPO to endorse it and make a mint from freds and the feeble minded. After a year I'll come out with a new formulation, put it in a black plastic bottle, and call it PlacEPO Carbon.

Don't forget the Michelob Ultra drinkers out there... PlacEPO Lite, for the carb conscious.