I hope for a sensible typographical solution to this: when written AlUla it looks all kinds of wrong. It is often written as all caps: ALULA, that's not too bad. But if it is meant to be two words (and that is surely the reason why the u is capitalised), then let's have Al Ula or Al-Ula (or Al-'Ula, which I believe is more correct in Arabic)
But please not what looks like an unpronounceable stream of capitalised vowels with a pitiful looking lower case one at the end.
But I suspect we will generally just refer to it as Jayco anyway.