Still trying to piece this all together, but I think I'm stitching it well. Someone please correct me if I'm missing something.
I did not realize George and his
brother Rich purchased a bankrupt & closed Inn that was once called The Bastide a couple years ago.
La Bastide took a real hit from the same Great Recession that kept Pla d'Adat from being a reality in the first place. It's now been turned into
Hotel Domestique (nope, didn't make that up!), which actually opened I believe late last summer. It's north of Greenville, SC, near the Blue Ridge Mountains.
Here's a review in Forbes. Make sure you read the comment section, where one person was more than a little unhappy with the whole idea.
Just one look at the place and it's prices (starting at $295 a night), coupling with Pla d'Adat, and this fancy meeting at the Core Club in NYC, it's quite clear to me that George is looking to hobnob with and cater to the 1% type. I just wonder if there are enough of them, who are cyclists, to buy into the whole idea of spending a vacation with wad of cash to go to an out of the way hotel, or own an out of the way chalet home in northern South Carolina? This entire concept of a cycling based hotel and resort I like, but it seems born out of the late 90's when the economy was doing much better, with a fairly healthy middle to upper middle class, and cycling was starting a boom in this country and people were completely blind to the dirty secret that athletes like Hincapie were drugged up dishonest cheaters.