You should come to Slovenia. It’s madhouse here. Some of my friends who never followed cycling bought their first road bikes. People who were previously football fans now discuss cycling tactics. One of our biggest national web news site measured that out of 10 most read articles, 8 were related to cycling. During a year where COVID was all people talked about...It was popular with Ullrich and he caused a big boom but his doping case, T-Mobiles doping cases and admittance, and other top riders like Kessler and Klöden caused Germany to lose massive interest. This even caused Klöden to completely disown Germany. I thought interest had increased from Tony Martin, Greipel, and Kittel though.
Heck I’m the US I think it has barely any interest. I have met many 6 people that actually follow cycling with 2 being from Italy and 1 from Spain.
So my Portuguese friends, if you are thinking of buying yourselves a new bike - do it now before they get out of stock thanks to Joao