For those following cycling within the international, not exclusively American, community (who are in the vast majority), after the Tour the Worlds is the biggest venue there is. Consequently, as Berzin has here suggested, if promoting cancer awareness globally were the primary objective of his return, then the Texan would do well to consider prolonging his season. In the name of all those sickly for whom he has claimed to support via his second career racing. Perhaps even making an appearance at the Worlds in October.
Or was it only about promoting a cause limited to Americans suffering with cancer? Why then race any event not known to the Americans right?
The bothersome aspect of your view above, is that it expresses, to a marked degree, that so typically myopic and auto-referential perspective that we only get out of Americana. As if if such and such isn't popular in the States, then we don't bother with it. If people living between the North-Atlantic and North-Pacific coasts would more frequently be mindful of the fact that the world is a vast and varriagated place, then they would themselves be held in greater esteam than what one often runs into while venturing abroad. That they seem to be unaware of this fact makes them only appear more provincial to those within the international community, who, yes indeed, are constantly monitoring what is happening in the land of the Stars and Stipes. Which is a question of worldliness and being prepared to engage in all the issues that lie beyond one's own yard.
PS. Right let's just remake the sport into something to our image and own liking. Nevermind a century of international tradition.