Doesn't have to be the selling point though. Through the late 2000s and early 2010s plenty of "veteran swansong hopes" were pretty significant stories at the Giro, from Garzelli's pursuit of the GPM in 2009 and 2011, Simoni's forlorn hope to go out on top in 2010, Nibali and Pozzovivo keeping the hopes of the tifosi alive in their dog days in 2022, Cunego hunting the GPM in 2016, Scarponi searching for a redemption arc in 2009 and 2010, di Luca's attempts to weasel back into the good graces in his mid-30s with Katyusha, Acqua e Sapone and eventually flying too close to the sun with Vini Fantini...
Now, at the same time, pretty much all of those are to do with Italian riders and home hopes, so it remains to be seen whether a redemption arc for Nairoman would get the same kind of response from the fans and the media.