User interface design
To John, Daniel, Greg, and Stefan (and Future Publishing):
I'm an IT and web professional and run an ad-sponsored site, as well as a long time CN reader. I've spent some days with the new site and read all 72 (and counting) pages of this post before commenting. I appreciate all of your time, energy, expertise, and good will in redesigning the site and genuinely participating in this thread. I hope you will find my feedback useful.
I appreciate the need to redesign the site from the back end, I've been there (I am there...). I appreciate the need to be a viable commercial business, that's a good thing, and treating sponsors right is important.
These need to be clearly distinguished from the user interface design. This thread is really only about the user interface design and information architecture and how it relates to your users.
When posters say they want the old site back, what they want is the user interface from the old site. When you hear this 700+ times in three days, this is not just the typical user resistance to change that will blow over quickly once the dust settles.
The ratio of people who have a given opinion to those that take the effort to contact their political representative is typically taken to be 100:1; I'd guess your situation is similar.
What it means is that design considerations very important to your users have been lost.
In fact the posts on this thread, if you discard the outrage and bad manners, and normalize for resistance to change per se, show quite a coherent set of major substantive objections that you would do well to address strategically. Cribbing and editing from scottsmack (post #411 - worth rereading):
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A few themes clearly stick out in the 72+ pages of criticism:
- Simplicity of content access and navigation
- Spoilers
- Live reports
- Simplicity of content access and navigation
- Depth of content (and again, easy access to that depth)
- Loading speed
- Mobile access
None of these are simply trivial design issues; they are critical to the utility of the site and access to its valuable and unique content. The redesign should have identified these as key objectives essential to retain and attract users. In the sit-forward medium of online, function needs to lead form.
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I reiterate that none of these are trivial fixes, and would require wise design and good implementation to properly resolve. The problem is not going to go away with a few formatting changes and a little div rearrangement.
There are many good specific suggestions in this thread, and I have a number of them myself, that would help in the larger task. Personally I agree that the old UI would benefit from improvement, and there are a couple things in the new design I think are good.
But the larger issue is the point: The new user interface design
1) is missing many of the best attributes of the old
2) fails to meet best practices of any number of design experts and references
3) has lost the CyclingNews brand identity
4) has alienated a large part of your core user base
All of these problems could be solved with a followup user interface redesign project. Yeah, that's big pill to swallow, but here we are.
I'm guessing you four are in a tight spot (because you seem to care about CN and your users) between your users and good design on the one hand, and Future publishing on the other. I'm guessing Future Publishing cares nothing for the above issues because market segment aggregation and other factors are part of their plan for buying CyclingNews anyhow. I'm also guessing that the new UI was pretty much ported over from BikeRadar or someplace with no real high level design attention.
It would be great if you could convince Future Publishing that CyclingNews captures a unique and separate demographic from BikeRadar and their other properties, and is thus worth preserving for commercial reasons. And that a user interface redesign project is well worth the money. Please do that. I'm sure an analysis of web stats and other data would support that idea.
At least, I hope you may learn from this that users are not simply an amorphous mass of "consumers" that can be treated as a bubble on a powerpoint slide.
Or, maybe I'm learning that we are.