Velodude said:Analyze the criteria on which all nominees are judged.
The first criteria - "the popularity and viewing audience of their sports" - was never a game winner in the US for cycling. No movement for or against LA
The second - "endorsement earnings" - is a shoe-in for Armstrong as all his sponsors have stuck by him and he runs at circa $20m pa, substantially more than most others on the list.
The third - "their reach on social media" - as of today LA has 3,236,047 followers on Twitter (plus 22,000 + for Juan Pelota). This makes him the first sportsman on the Twitter list at #100 preceded only by popstars, TV/moviestars, reality stars, news bureaus & a US President. He has, like this forum, numerous forums specifically and vigorously debating his triumphs and flaws.
Armstrong fails in the next segment which is a measure of his endorsement potential - "name and face awareness, appeal, influence, and trustworthiness, were also included to measure athletes’ endorsement potential".
Armstrong has lost potential for new endorsements. He is fortunate the old brigade has stuck by him but there will be no new blood.
Yes and that makes the point I was making...very few retired athletes maintain or increase their endorsement potential. Sports fans are a fickle bunch.
spetsa said:Four words; "reach on social media". A retired Lance Armstrong found it neccessary to have a lackey tweet on his behalf 24/7, making him the number one twit. This only changed when the average person new what a real twit, not the tweeting kind, he really is. Has nothing to do with his active status. Has everything to do with his a**hole status.
I knew when I posted something that spoke about a basic concept of sport business I would get a response like this. Are you guys completely incapable of leaving out your personal dislike for Armstrong when it comes to discussing things like this?