I've Had It With These Guys
Finally wrote an email to NBCSports to complain. I think the only thing that will cause NBCSports to get rid of these guys are viewer complaints for better announcers, which worked with soccer in the US after a while (eg, ESPN getting rid of Dave O'Brian). Email address is
nbcsportshelp@nbcuni.com. Here's what I said:
"You've rebranded your channel. You want to up your game and compete with ESPN. Your Major League Soccer broadcasts are a nice upgrade over those of Fox Soccer Channel. All good, so far. But your cycling announcers are stuck in the dinosaur era. It's bad enough that they publicy suck up to a lying, doping, bullying fraud like Lance Armstrong. Bad enough that they give obvious dope cheaters a platform to lie about their drug use, like they did Floyd Landis before he confessed. But they're becoming increasingly worse as announcers. Ligget & Sherwin are no longer capable of identifying most riders shown on the screen, unless they're getting a feed from the race radio. Their clichéd remarks about the racing are beyond stale. Bob Roll's goofy inanities have become more dopey than amusing, and he has no more insight into the race tactics than a guy like me, who never raced but has followed the sport for some 15 years.
You need fresh announcers with more to offer viewers. Steve Schlanger and Todd Gugolski from your sister station, Universal Sports, would be a good start. While they also have trouble identifying riders and don't seem as familiar as they ought to be with what's happened in European racing during the year, Schlanger is a solid and reasonably passionate play-by-play man. Gogo offers a lot more tactical insight than Roll. Better still, they don't have their mouths firmly attached to Armstrong's backside, and don't attack people trying to clean up the sport. You could also seek out new announcers--there must be dozens of articulate former US pros out there who would be an upgrade over Roll--people like Jamie or Jonas Carney, or John Lieswyn, as opposed to boring & tired hacks like John Eustice.
It took MLS, ABC, and ESPN years to learn that you don't build viewership for a less-popular sport in this country by antagonizing your most knowledgable fans. You can cut that process short by ditching Ligget, Sherwin, and Roll now. Remember, it's not very hard for internet-savvy fans--and most American cycling fans are--to find places other than NBC Sports to watch the Tour de France."