Then why would a kid begin or persevere in cycling knowing that if he/she makes it, he/she will be called a doper, dragged in the mud, guilty or not? What about the guys who are clean? Collateral damage of the 'guilty until proven innocent'? That is so not right!
I'm not too certain that fighting the absurd with the absurd is the way to go.
If the goal is to eradicate doping in the sport, there may be more sensible steps to take, and I will be redundant:
1. Kick all convicted dopers out of the sport, race organization, teams, TV booths.
2. Have riders sign a contract as a requisite for obtaining their license: if we catch you, you will pay back the $ double, plus 10% interests per year (or something like that).
3. Teams and sponsors: give a $10M deposit, reimbursed 10 years after you quit cycling. One of your riders gets busted? You pay!
There're probably more points that could be added to these three. Unfortunately, the very first point got an answer from Cookson today: Mr. 60% and Vino's jobs are safe