You are so right on most federations that have small exposure. The importance becomes as much about sustaining the federation than eventual fostering of extraordinary talent. It's similar to the entire OAC in that respect. Federations, facilitators are usual beneficiaries while athletes can be totally stiffed. Hence the possible response about Tadej's partner. We don't know, do we?In most federations the olympics is a bigger goal than a worlds championship. Cycling is different in that it has a rich world championship history and is coveted. Being a professional sport, the pros were not allowed to compete for a large part of its history. So the answer is complicated and narrow to cycling itself.
You also make a good case of Alpine and Nordic skiing as the legends tend to be revered as opposed to being quickly monetized and discarded. They are also extremely difficult sports to excel and consistency can be the best reward.
That could also pose a question about cycling in the current hyper-polarized fandom that's come from social media. Blocks of loyal fans often are quick to denigrate and discard seriously successful, hard working cyclists in favor of their flavor of year rider. Hard work may be less revered because it is becoming generationally rare? Is it because of the influx of new fans or the easy opportunity to voice an opinion? From a promotional standpoint it can be a successful market increase for a sponsor or an immediate load of baggage they'll shed. Sponsors aren't as loyal because their markets fluctuate do to e-commerce. I may be getting off track (or the planet) but cycling has made technological and physiological advances but still has that veneer of traditional reverence for fair play and dedication. Not sure new fans give 2 sh*ts about that stuff.