thats what they learned from festina and armstrong years, UCI - perhaps to their own shock or amusement - learnt that public actually doesnt care about doping at all, in fact catching armstrong and making cycling clean was a mistake
...so they pivoted to what other big sports do, dont bust biggest stars of the sport, keep appearances going, the value keeps growing - if im not mistaken the biggest star in past few years banned for doping might actually be Fernando Tatis, in NBA deandre ayton, i dont remember an NHL player being banned ever and NFL slaps a couple of games for mediocre players...i dont follow soccer much but i cant imagine its different there
its a clear recipe for success