How about...
he won gold medals for Team BC, helping pull in massive amounts of lottery funding in the process, but receiving a pittance in return - a measly 75k GBP or thereabouts.
He thought gold medals were gonna nett him the moolah but no go.
He whinges to DB that his pay packet is crap compared to the PT guys and DB says - well son, you've ridden road for years now. If you weren't such a lazy w4nker you'd be raking in the big bucks.
In 2006 he tried to win a prologue and failed.
He continues to try and manages to finally scrape a win in a 4.2km prologue. But the TTs worth the big bickies are still out of his reach. He follows Cav to Highroad in an attempt to upgrade his pay packet but is out of luck when the team folds, and has to take an offer from Garmin, coz he ain't got nothin', yo. Nada. Zip.
Finally, 3 years after he first tried to make it on the road, he capitulates. Garmin will test him and make sure he's "clean", but Ellingworth is gonna give him the training plans, and someone else, somewhere, is helping out with the medical side of things. It's 2009, and cycling news are not concerned with using the word "shocking" / "surprised" when describing how Wiggins rides at the Tour.
A year with Sky doing it "their way" and micromanaging Wiggo, before he says - guys guys, I got this. 2011 was ruined only by a stack, and an injury free 2012 netts him what he wants - bling, yo.
Or something.