I think there needs to be a distinction made here.
The pro-Armstrong crowd is fond of touting Lance not only as the most "popular" (famous/infamous/well known) cyclist in the world, but also as a very powerful individual here in the States. The rankings provide more of a measure of Lance Armstrong the star thlete here in the US, where he faces a court of public opinion, and possibly a court of a more serious nature as well.
According to the article, the
methodology was as follows: "An athlete's ranking is comprised of on-field attributes (50 percent) and off-field attributes (50 percent) to develop an overall ranking."
Further, the off-field attributes were comprised of:
So just how much power and influence OUTSIDE cycling does Armstrong really have?